Privacy Policy

All users are required to certify that they have read, understand, and agree to this policy before using any Forever Services. An overview of this policy is provided in green. This overview is not legally binding. All users agree to the full policy terms below.

This policy explains how we collect and use information you share with us.

We take your privacy seriously, and are committed to protecting your data and information and providing transparency about our privacy practices. Our Privacy Policy explains how we collect, use and disclose information with respect to your access to and use of the FOREVER® technology, products and services, whether through our website (located at or our web, mobile, and desktop applications or otherwise (collectively referred to below as “FOREVER Services” or "Services"). By opening an Account with Forever, Inc. (“we”, “us”, “our” "the Company" or “FOREVER”), or by accessing or using FOREVER Services, whether as an Account Originator, FOREVER® Storage Account Owner, Intro Account User, Account Manager or any other user of FOREVER Services (collectively, “you”), you agree to be bound by all the terms and conditions described in this Privacy Policy. Throughout this Privacy Policy, where we use the word “Account” or “Accounts”, we are referring to both FOREVER Permanent Storage Accounts and Intro Accounts. In addition, in this Privacy Policy when we use the word "Account Owner" or “Account Owners” we are referring to both permanent FOREVER Storage Account Owners and Intro Account Users.

When you create a FOREVER Account, send us an email, upload data to your Account, or otherwise engage our Services, we collect and process personal data and information about you like your name and email address, as well as your photos, videos, documents, audio files (and all associated meta data and written information). Even though we collect and process your data and information, we acknowledge and defend the fact that you own your personal data and information.

1. Data That We Collect And Process

We collect and process certain data and information you provide to us when using FOREVER Services, such as when you create an Account and profile, send us an email, upload information or other content to FOREVER Services (like photos, videos, documents,, or audio files as well as all meta-data associated with this content), add additional written information like captions, tags, or stories, print content through one or more of our print partners, or link your FOREVER Account to other client accounts within FOREVER or to other social media services. When you are using FOREVER Services, we also collect and process information that you provide to us or that we research at your direction about your relationships with connections. We use this information to deliver FOREVER Services to you and to improve or customize your experience. We collect information in the following ways:

Throughout your use of our services we may also collect your birthday, address, phone number, gender and other information.
Children under the age 13 must receive parental consent before using FOREVER.
Information that you give us.

In order to sign-up for an Account, we require that you provide us with your name and email address, and then confirm whether you are under or over the age of 13 years. If you are under 13 years, we require that you provide a parent or legal guardian's name, and email address or contact phone number, to obtain parental consent for use of FOREVER Services. We may collect certain personal information when you establish your Account profile or use FOREVER Services, such as your name, picture, email address and phone number, as well as other non-identifying information, like your gender, birthday and zip code. In addition, if you choose to connect your contacts, social network Accounts and address book information to FOREVER Services, we will collect the contact information (name and email address) of your family and friends and your login credentials to those social network Accounts, such as Facebook, Instagram, and Twitter. If you have a FOREVER Account and you choose to designate one or more Account Manager(s), we collect the information indicated above for the people that you designate as your Account Managers. If you are a parent or legal guardian of a child under 13 years of age, and you wish to allow that child to use FOREVER Services, we will ask you to provide your consent prior to doing so.

We also collect and process all the data and information you upload or import when using FOREVER Services, including photos, videos, documents, audio files, metadata, additional written information (including tags, descriptions, stories, etc.), the names and mailing addresses of people to whom you intend to mail cards, and any other data and information you upload or import to your Account.

We automatically collect and process data about your use of Forever as well as technical information like your IP Address.

If enabled, we collect information about your location via your mobile device GPS.

Information we get from your use of Forever Services.

We automatically collect and process certain information from you browser, device, or mobile platform, including from Account Owners under 13 years of age, such as location/GPS coordinates (if you enable this feature), a device type and identifier (hardware model), MAC address, Internet Protocol (IP) address (if using a browser), operating system, browser type and mobile network information (including phone number). We also collect information automatically in our server logs when you (including Account Owners under 13 years) use Forever Services or view information on our site, including the address of a referring site, search queries, information from service calls or emails, incidents of technical errors, session length, content accessed, and other elements of activity on FOREVER Services. You can enable or disable location services when you use FOREVER Services through your Account and device settings.

We also obtain, upload, and process information that we find about you and and your family members (alive and deceased) when you engage us to perform FOREVER Family Research Services.

We automatically collect information using cookies. Learn more about cookies here.
Cookies, pixel tags and local storage.

We automatically collect certain information through the use of cookies, pixel tags, beacons, local storage and similar technologies (collectively, “Cookies”). These are small files that your browser places on your computer or mobile device, or may be used to collect and store information locally on your device using web storage (including HTML 5) and application data caches. We may use both session Cookies and persistent Cookies to enable you to more easily log-in to the FOREVER website each time you visit, to better understand how you interact with our services, to monitor aggregate usage by our Account Owners and web traffic routing on our services, and to improve our services. Most internet browsers automatically accept cookies. You may instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. We will store an Account Owner's email address and password (including Account Owners under 13 years of age) in a Cookie so that you or your child do not have to enter it each time you log-in. The use of third party Cookies is not covered by our privacy policy. We do not have access or control over these Cookies.

We may collect information about you through surveys and social media.
Information we receive from surveys and third parties.

We may receive and store information about you (including Account Owners who are under 13 years of age) from marketing surveys or third parties, including information providers or social media services that associate information about you with your Account or activity at FOREVER.

We never sell your information or the information of Account Owners under 13 years old for advertising or any other reason.

2. Purposes For Which We Collect & Process Your Data

The privacy of our FOREVER Account Owners is important to FOREVER, and we do not rent or sell your information, sell third-party advertising against your content, sell third-party advertising in general or disclose your data and information to third parties (except as discussed in Sections 3 and 4 below). Parents of Account Owners under 13 years have the right to consent to our collection and use of information collected from their child without having to also consent to us sharing such information with third parties. We do not sell any Account Owner’s personal information, including information of Account Owners under 13 years old.

We use the information you provide us to facilitate your use of our products and services, to preserve your content over the long term with your approval, and to improve your FOREVER experience. We protect your privacy and secure your data.
We use the information we collect from you and process through FOREVER Services for the purposes described below:
  • To enable you to save, organize, and share your photos, videos, documents, audio files, metadata and written descriptions as you determine.
  • To provide FOREVER Services or information you request, and to process and complete your transactions.
  • To respond to your emails, submissions, questions, comments, requests, and complaints and provide client service.
  • To monitor and analyze usage and trends, and to personalize and improve your experiences when you use FOREVER Services, such as providing content, search results or features that match your profile or interests, and to improve the functionality and user friendliness of FOREVER Services.
  • To let you know about FOREVER features or offers that are relevant to your profile, interests, or experiences at FOREVER.
  • To send you confirmations, updates, security alerts, support communications and administrative messages, and otherwise facilitate your use of, and our administration and operation of, FOREVER Services.
  • To allow you to add your location to your saved data and posts if you so choose.
  • To find and connect with your family and friends, at your request.
  • To let your family and friends connect with you, or learn about your activity or content on FOREVER Services, if you choose to share that content or activity.

We only share information with the people that you have designated for sharing, third parties that help us deliver our service (like printing providers, photo editing providers, cloud storage providers, and secure credit card processors), or when we're required to do so by the law.

3. Data We Share With Third Parties

We do not and will never sell your or any Account Owner’s personal data or information to third parties, including the information of Account Owners under 13 years old. We will not share the data and information we have collected and/or processed from you except as described below:

  • With people that you have designated for sharing information according to the preferences set in your FOREVER® Account, such as your connections, or the public if you designate public sharing for specific data and information. (Note: once you have shared your data and information publicly, it becomes public information.)
  • With certain social networking services as necessary to link to your preferred social media services and contacts if you allow such sharing through FOREVER Services
  • With service providers who are working with us in connection with the operation of FOREVER Services, provided these service providers are under legal agreement to use the information solely to perform services on our behalf and not to disclose the information or use it for any other purposes. These service providers include firms that provide printing services, credit card processing, file upload and image editing, cloud storage, IT infrastructure management, web traffic analysis, enterprise resource planning (ERP), email, and customer relationship management software services.
  • Internally within FOREVER with employees or contractors (who are FOREVER Ambassadors) to provide information, services, and/or support to you.
  • We may share aggregated information and non-identifiable information with third parties for industry analysis, demographic profiling and other similar purposes.
  • When you give us your consent to do so, including if we notify you that the information you provide will be shared in a particular manner and you provide such information.
  • When we believe in good faith that we are required by law to disclose the data or information or respond to lawful requests of governmental authorities, including responding to lawful subpoenas, warrants or court orders, to protect or defend the rights or property of FOREVER or users of FOREVER Services, to protect your safety or the safety of others, to investigate fraud or assist in the detection and investigation of fraud or other illegal activity, or to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy or our Terms and Conditions, regardless of any choices you make regarding your data and personal information.
  • To enforce or apply our Terms of Service or our other policies or agreements.

We are not responsible for the actions of service providers or other third parties, nor are we responsible for any additional information you provide directly to any third parties.

"Anonymous Data" is that which is created from your information but is not identifiable as yours.

4. Creation of Anonymous Data

We may create Anonymous Data Records from your personal information or data by excluding information (e.g., your name or likeness) that makes the data personally identifiable to you. “Anonymous Data” means data that is not associated with or linked to your personal information. Anonymous Data does not permit the identification of individual persons. We use this Anonymous Data to analyze request and usage patterns so that we can enhance our services. FOREVER reserves the right to create Anonymous Data for any purpose and to disclose Anonymous Data to third parties in its sole discretion. Anonymous data can never include your photos, videos, documents, audio files, or associated metadata and written information.

You may go to another site from a link within Forever and we are not responsible for the content or privacy of these other sites.

5. Links to Other Sites

FOREVER Services may contain links to other sites. Such links are provided for your reference only. Any information you provide on those sites is provided directly to the owner of that site and is subject to that site's privacy policy. This FOREVER Privacy Policy does not apply to such sites, and we are not responsible for the content or privacy and security practices and policies of those sites.

We do our absolute best to protect your data and information, but the nature of the web is such that no system is impenetrable, and you should be aware of this.

6. Security of Your Data & Information

We take strong measures to protect your data and personal information to prevent loss, misuse, unauthorized access, disclosure, alteration and destruction. When you upload or enter information to your FOREVER Account using FOREVER Services, we encrypt the transmission of all information that is provided using secure socket layer (SSL) technology. We also work to strengthen our security measures over time. Please be aware, however, that despite our best efforts, no security measures are perfect or impenetrable and no method of data transmission or storage can prevent all interception or other types of misuse.

You have complete ownership of and control over the data we collect and process on your behalf, as well as your Account profile and settings. You can access, modify, or delete your data at any time using features within FOREVER Services, and if you have any difficulty, you can contact FOREVER Client Care by calling 1-888-FOREVER or emailing After an appropriate "just in case" restore period, we will ensure that the data and personal information you have deleted is completely removed from our systems and Services.

You may opt out of marketing emails, but you cannot opt out of emails related to the operation of your Account as these are highly important for the successful delivery of our Services.

7. Accessing, Modifying, and Deleting Your Data

You own the data and information in your FOREVER Account. You can access, modify, or delete this data and information, or delete your entire Account at any time using FOREVER Services. You can also access and modify the personal information you provide to us that is associated with your Account by logging in, selecting 'Settings,' and then 'Profile,' and changing the information under your profile. If you have any difficulty with accessing, modifying, or deleting your data, personal information, or your entire Account, you can contact FOREVER Client Care by callling 1-888-FOREVER or by emailing

You may "opt out" of receiving marketing or promotional emails from us by changing your Account preferences or by following the instructions in those emails. If you opt out of these messages, however, you will still receive emails from us about the operation of your Account, our services and other pertinent information related to our services. These communications are considered part of the FOREVER Services and the successful operation of your Account. You cannot opt out from receiving these emails.

Parents of Account Owners under 13 years have the right to review the data and personal information collected from their child, have that information deleted, and refuse further collection, processing, and use of such information by contacting us at, by phone at 1-888-FOREVER, or by mail at Privacy Officer, Forever, Inc., One PPG Place, Suite 2050, Pittsburgh, PA 15222.

If you delete data and personal information and/or your entire FOREVER Account, after an appropriate "just in case" restore period, we will ensure that all the personal information and data you have instructed us to delete is removed and erased completely from our systems and the FOREVER Services, except that we will retain and use data and information as necessary to comply with legal obligations, resolve disputes, and enforce legal agreemets.

To secure and protect your content, we will store it and "back it up" in locations around the world. By using FOREVER Services you consent to the collection, processing, and transfers necessary to enable this protection.

8. Global Storage and Access

FOREVER uses multiple data centers located around the World to store, secure, and preserve your data. We may transfer your information and Content outside of the country in which you are located or from where you access FOREVER Services, to any country where we operate and process data. We make decisions about where and how to store, secure, and preserve your data and information over time based on changing technologies and global conditions, and our professional judgement. By using FOREVER Services, you consent to the collection, processing, transfer, use, storage, and disclosure of your information and Content as described in this Privacy Policy in any country where our servers (whether owned or leased in whole or in part) are located.

Even if another company were to acquire FOREVER in the future, the acquiring company would be required to adhere to this Privacy Policy.

9. Acquisition Or Change Of Ownership Control

If another company acquires FOREVER or our assets in the future, or if ownership control of FOREVER changes to new investors in the future, that acquiring company or new ownership group would thereafter assume the responsibilities currently borne by FOREVER to control and manage the data we have collected from you and processed on your behalf as described in this Policy. Further, any such acquiring company or new ownership group would be required to adhere to this Privacy Policy.

We may make changes to this policy over time. Some of these changes may be material changes to the rights and obligations articulated in this Privacy Policy. Others may simply improve communication and clarity.

If any changes will affect how your data or personal info is collected or processed, or are material in any way, we will notify you.

10. Changes To This Privacy Policy

Any data or information that we collect and/or process is subject to the FOREVER Privacy Policy in effect at the time such information is collected and/or processed. Over time, we may modify, amend, and/or revise our Privacy Policy. If we make any material changes to our policy, as determined by FOREVER, we will notify you of such changes to this Privacy Policy by posting them on the FOREVER web site and/or by sending you an email or other notification, and we will indicate when such changes become effective. By continuing to access or use FOREVER Services after those changes become effective, you are agreeing to be bound by the updated or amended Privacy Policy. You may also want to check the Privacy Policy posted at from time to time to better ensure that you are knowledgeable and aware of our current Privacy Policy.

If we make material changes to how we use personal information collected from children under 13 years of age, we will notify parents by email in order to obtain verifiable parental consent for the new uses of the child’s personal information.

If you have questions or comments on this policy, we enourage you to contact us. If you have quesitons or comments on this policy, we encourage you to contact us.

11. General Inquiries and Concerns

To submit a general inquiry or concern, please contact us at, by phone at (1-888-FOREVER, or by mail at Privacy Officer, Forever, Inc., One PPG Place, Suite 2050, Pittsburgh, PA 15222.

We are headquarted in the United States and while we seek to comply with laws and regulations in all relevant jurisdictions around the word, your use of our services is subject to this Privacy Policy and U.S. law.

12. Users from Outside the United States of America

FOREVER is headquartered in the United States of America, but uses servers and network infrastructure and has Account Owners and Users located in many countries around the world. FOREVER makes best efforts to be familiar with and comply with applicable laws and regulations across all jurisdictions within which we have operations or do business, but if you are a current or potential Account Owner or User from outside of the United States, please be aware that if you choose to access or use FOREVER Services, you consent to the collection, processing, use, and disclosure of data and information in accordance with this Privacy Policy and are thereby subject to the laws of the United States of America.

EFFECTIVE DATE: June 20, 2022.