FOREVER® Privacy Policy

By using products and services provided by Forever, Inc. ("we"," us"," our", or the "Company"), you certify that you have read, understand, and agree to this Privacy Policy. An overview of this policy is provided in green. This overview is not legally binding. All users agree to the full policy terms below.

We take your privacy seriously and are committed to protecting your data and information and providing transparency about our privacy practices. Our Privacy Policy explains how we collect, use, and disclose information with respect to your access to and use of the FOREVER® technology, products, and services, whether through our website (located at or our web, mobile, and desktop applications or otherwise (collectively referred to below as "FOREVER Services"). By opening an Account with us, or by accessing or using FOREVER Services, whether as an Account Originator, Account Owner, Account Manager, Intro Account User, Visitor, or any other user of FOREVER Services (collectively, "you"), you agree to be bound by all the terms and conditions described in this Privacy Policy. Throughout this Privacy Policy, where we use the word "Account" or "Accounts", we are referring to both FOREVER Permanent Storage Accounts, Intro Accounts, and Visitor Experiences. In addition, in this Privacy Policy when we use the word "Account Owner" or "Account Owners" we are referring to permanent FOREVER Storage Account Owners, Intro Account Users, and Visitors who have not yet opened an Account.

1. Data That We Collect And Process

We collect and process certain data and information you provide to us when using FOREVER Services, such as when you create an Account and profile, send us an email, upload information or other content to FOREVER Services (like photos, videos, documents, or audio files as well as all meta-data associated with this content), add additional written information like captions, tags, or stories, print content through one or more of our print partners, or link your FOREVER Account to other client accounts within FOREVER or to other social media services. When you are using FOREVER Services, we also collect and process information that you provide to us or that we research at your direction about your relationships with friends and family members. We use this information to deliver FOREVER Services to you and to improve or customize your experience. We collect data and information in the following ways.

Information that you give us.

In order to sign up for an Account, we require that you provide us with your name and email address. By signing up for a FOREVER Account, you confirm that you are over the age of 13 years. If you are under 13 years, you must have a parent or legal guardian’s consent to use FOREVER Services. We may collect certain personal information when you establish your Account profile or use FOREVER Services, such as your name, previous names, picture, email address and phone number, as well as other non-identifying information, like your gender, birthday, and zip code. In addition, if you choose to connect your contacts, social network Accounts and address book information to FOREVER Services, we will collect the contact information (name and email address) of your connections and your login credentials to those social network Accounts, such as Facebook, Instagram, and Twitter. If you have a FOREVER Account and you choose to designate one or more Account Manager(s), we collect the information indicated above for the people that you designate as your Account Managers. If you are a parent or legal guardian of a child under 13 years of age, and you wish to allow that child to use FOREVER Services, we will ask you to provide your consent prior to doing so.

We also collect and process all the data and information you upload or import when using FOREVER Services, including photos, videos, documents, audio files, meta data, additional written information (including tags, descriptions, stories, etc.), the names and mailing addresses of people to whom you intend to mail cards, and any other data and information you upload or import to your Account.

Information we get from your use of Forever Services.

We automatically collect and process certain information from your browser, device, or mobile platform, including from Account Owners and Users under 13 years of age, such as location/GPS coordinates (if you enable this feature), a device type and identifier (hardware model), MAC address, Internet Protocol (IP) address (if using a browser), operating system, browser type and mobile network information (including phone number). We also collect information automatically in our server logs when you (including Account Owners under 13 years) use FOREVER Services or view information on our site, including the address of a referring site, search queries, information from service calls or emails, incidence of technical errors, session length, content accessed, and other elements of activity on FOREVER Services. You can enable or disable location services when you use FOREVER Services through your Account and device settings.

We also obtain, upload, and process information that we find about you and your family members (alive and deceased) when you engage us to perform FOREVER Family Research Services.

Cookies, pixel tags and local storage.

We automatically collect certain information through the use of cookies, pixel tags, beacons, local storage and similar technologies (collectively, "Cookies"). These are small files that your browser places on your computer or mobile device or may be used to collect and store information locally on your device using web storage (including HTML 5) and application data caches. We may use both session Cookies and persistent Cookies to enable you to more easily log-in to the FOREVER website each time you visit, to better understand how you interact with our services, to monitor aggregate usage by our Account Owners and web traffic routing on our services, and to improve our services. Most Internet browsers automatically accept cookies. You may instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. We will store an Account Owner’s email address and password (including Account Owners under 13 years of age) in a Cookie for at least 12 hours before expiring so that you or your child do not have to enter it each time you log-in. The use of third-party Cookies is not covered by our privacy policy. We do not have access to or control over these Cookies.

Information we receive from surveys and third parties.

We may receive and store information about you (including Account Owners who are under 13 years of age) from marketing surveys or third parties, including information providers or social media services that associate information about you with your Account or activity at FOREVER.

2. Purposes For Which We Collect & Process Your Data

The privacy of our Forever Account Owners is important to FOREVER, and we do not rent or sell your information, sell third-party advertising against your content, sell third-party advertising in general or disclose your data and information to third parties (except as discussed in Sections 3 and 4 below). We do not sell any Account Owner’s personal information, including information of Account Owners under 13 years old.

We use the information we collect from you and process through FOREVER Services for the purposes described below:

  • To enable you to save, organize, and share your photos, videos, documents, audio files, meta data, and written descriptions as you determine.
  • To provide FOREVER Services or the information you request, and to process and complete your transactions.
  • To respond to your emails, submissions, questions, comments, requests, and complaints and provide client service.
  • To monitor and analyze usage and trends, and to personalize and improve your experiences when you use FOREVER Services, such as providing content, search results or features that match your profile or interests, and to improve the functionality and user friendliness of FOREVER Services.
  • To let you know about FOREVER features or offers that are relevant to your profile, interests, or experiences at FOREVER.
  • To send you confirmations, updates, security alerts, support communications, and administrative messages, and otherwise facilitate your use of, and our administration and operation of, FOREVER Services.
  • To allow you to add your location to your saved data and posts if you choose.
  • To find and connect with your family and friends and other Connections, at your request.
  • To let your family and friends and other Connections connect with you or learn about your activity or content on FOREVER Services, if you choose to share that content or activity.

3. Data We Share With Third Parties

We do not and will never sell your or any Account Owner’s data or personal information to third parties. We will not share the data and information we have collected and or processed from you except as described below:

  • With people that you have designated for sharing information according to the preferences set in your FOREVER® Account, such as your friends and family, other Connections, or the public if you designate public sharing for specific data and information. (Note, once you have shared your data and information publicly, it becomes public information.)
  • With certain social networking services as necessary to link to your preferred social media services and contacts if you allow such sharing through FOREVER Services.
  • With service providers who are working with us in connection with the operation of FOREVER Services, provided these service providers are under legal agreement to use the information solely to perform services on our behalf and not to disclose the information or use it for any other purposes. These service providers include firms that provide printing services, credit card processing, file upload and image editing, cloud storage, IT infrastructure management, web traffic analysis, enterprise resource planning (ERP), email, and customer relationship management software services.
  • Internally within FOREVER with employees or contractors (who are sales affiliates called FOREVER Ambassadors) to provide information, services, and or support to you.
  • We may share aggregated information and non-identifiable information with third parties for industry analysis, demographic profiling, and other similar purposes.
  • When you give us your consent to do so, including if we notify you that the information you provide will be shared in a particular manner and you provide such information.
  • When we believe in good faith that we are required by law to disclose the data or information or respond to lawful requests of governmental authorities, including responding to lawful subpoenas, warrants or court orders, to protect or defend our rights or property or the rights or property of the users of FOREVER Services, to protect your safety or the safety of others, to investigate fraud or assist in the detection and investigation of fraud or other illegal activity, or to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy or our Terms and Conditions, regardless of any choices you make regarding your data and personal information;
  • To enforce or apply our Terms of Service or our other policies or agreements.

We are not responsible for the actions of service providers or other third parties, nor are we responsible for any additional information you provide directly to any third parties.

4. Creation of Anonymous Data

We may create Anonymous Data Records from your personal information or data by excluding information (e.g., your name or likeness) that makes the data personally identifiable to you. "Anonymous Data" means data that is not associated with or linked to your personal information. Anonymous Data does not permit the identification of individual people. We use this Anonymous Data to analyze request and usage patterns so that we can enhance our services. FOREVER reserves the right to create Anonymous Data for any purpose and to disclose Anonymous Data to third parties in its sole discretion. Anonymous Data can never include your photos, videos, documents, audio files, or associated meta data and written information.

5. Links to Other Sites

FOREVER Services may contain links to other sites. Such links are provided for your reference only. Any information you provide on those sites is provided directly to the owner of that site and is subject to that site's privacy policy. This FOREVER Privacy Policy does not apply to such sites, and we are not responsible for the content or privacy and security practices and policies of those sites.

6. Security of Your Data & Information

We take strong measures to protect your data and personal information to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction. When you upload or enter information to your FOREVER Account using FOREVER Services, we encrypt the transmission of all information that is provided using secure socket layer (SSL) technology. We also work to strengthen our security measures over time. Please be aware, however, that despite our best efforts, no security measures are perfect or impenetrable and no method of data transmission or storage can prevent all interception or other types of misuse.

7. Accessing, Modifying, and Deleting Your Data

You own the data and information in your FOREVER Account. You can access, modify, or delete this data and information, or delete your entire Account at any time using the FOREVER Services. You can also access and modify the personal information you provide to us that is associated with your Account by logging in, selecting ‘Settings’ and then ‘Profile’ and changing the information under your profile. If you have any difficulty with accessing, modifying, or deleting your data, personal information, or your entire Account, you can contact FOREVER Client Care by calling 1-888-FOREVER or emailing

You may "opt out" of receiving marketing or promotional emails from us by changing your Account preferences or by following the instructions in those emails. If you opt out of these messages, however, you will still receive emails from us about the operation of your Account, our services and other pertinent information related to our services. These communications are considered part of the FOREVER Services and the successful operation of your Account. You cannot opt-out from receiving these emails.

If you delete data and personal information and or your entire FOREVER Account, after an appropriate "just in case" restore period, we will ensure that all the personal information and data you have instructed us to delete is removed and erased completely from our systems and the FOREVER Services, accept that we will retain and use data and information as necessary to comply with legal obligations, resolve disputes, and enforce legal agreements.

8. Storage at and Access from Diverse Geographic Locations

FOREVER uses multiple datacenters located in diverse geographic locations to store, secure and preserve your data. We may transfer your information and Content outside of the country in which you are located or from where you access FOREVER Services, to any country where we operate and process data. We make decisions about where and how to store, secure, and preserve your data and information over time based on changing technologies and global conditions, and our professional judgement. By using FOREVER Services, you consent to the collection, processing, transfer, use, storage and disclosure of your information and Content as described in this Privacy Policy in any country where our servers (whether owned or leased in whole or in part) are located.

9. Acquisition Or Change Of Ownership Control

If another company acquires our Company or our assets in the future, or if ownership control of our Company changes to new investors in the future, that acquiring company or new ownership group would thereafter assume the responsibilities currently borne by us to control and manage the data we have collected from you and processed on your behalf as described in this Policy. Further, any such acquiring company or new ownership group would be required to adhere to this Privacy Policy.

10. Changes To This Privacy Policy

Any data or information that we collect and or process is subject to the FOREVER Privacy Policy in effect at the time such information is collected and or processed. Over time, we may modify, amend and/or revise our Privacy Policy. If we make any material changes to our policy, as determined by us, we will notify you of such changes to this Privacy Policy by posting them on the FOREVER web site and/or by sending you an email or other notification, and we will indicate when such changes become effective. By continuing to access or use FOREVER Services after those changes become effective, you are agreeing to be bound by the updated or amended Privacy Policy. You may also want to check the Privacy Policy posted at from time to time to better ensure that you are knowledgeable and aware of our current Privacy Policy.

11. General Inquiries and Concerns

To submit a general inquiry or concern, please contact us at, by phone at 1-888-FOREVER, or by mail at Privacy Officer, Forever, Inc., One PPG Place, 20th Floor, Pittsburgh, PA 15222.

12. Users from Outside the United States of America

Our Company is headquartered in the United States of America but uses servers and network infrastructure and has Account Owners and users located in many countries around the world. We make best efforts to be familiar and comply with applicable laws and regulations across all jurisdictions within which we have operations or do business, but if you are a current or potential Account Owner or user from outside of the United States, please be aware that if you choose to access or use FOREVER Services, you consent to the collection, processing, use, and disclosure of data and information in accordance with this Privacy Policy and are thereby subject to the laws of the United States of America.

This Privacy Policy was revised on July 1, 2024.