For Immediate Release

FOREVER announces exclusive, limited time offering of the New Signature Collection by Cottage Arts Designer Michelle Shefveland

(PITTSBURGH) November 5, 2021 – FOREVER, Inc., the permanent and complete memory-keeping company, announces the exclusive, limited time offering of new canvas and panel art by digital artist Michelle Shefveland, through FOREVER Design & Print. The Cottage Arts Signature Collection features Michelle’s ready-made wall décor, filled with inspiration and hope in time for the holidays. 

FOREVER Vice President, Roxanne Buchholz, who worked with Michelle on the special offering, commented, “Michelle has been one of our most popular Artisan digital artists and we are excited for this partnership to showcase her beautiful wall décor in our online application, Design & Print. Michelle’s photography and incredibly inspiring word-art truly reflects her heart. It is our pleasure to bring her artistry to life.” 

Asked to reflect on the pieces in the collection that are most meaningful to her, Michelle identified the “You Are Strong” and “Live For Today” pieces. The fact that both were created at an incredibly difficult time in her life speaks to the strength, passion, and motivation of this artist. Battling genetic cancer and recently losing her beloved family dog, Toby, Michelle said: “In my life of many blessings and current trials, these two canvases are a reflection of my heart – my love of family, life, and nature; my perseverance and gratitude for today; my passion for art, photography, and design; and the legacy I want to leave through my faith and creativity.” The timing of this project with FOREVER was especially poignant for Michelle and helped her grieve, tested her strength, and gave her inspiration and a tremendous sense of satisfaction upon completion. 

Michelle founded in 2003 and has been a part of the FOREVER team of digital artists since 2013. Michelle has over 1400 pieces of art currently for sale through FOREVER. A pioneer in the digital art industry, Michelle was the Digital Product Director for Creative Memories from 2006-2007. She helped design the original StoryBook Creator Photo Book Software for Creative Memories, as well as Panstoria, which FOREVER acquired in 2014 and renamed FOREVER Artisan. The newest version, Artisan 6 Full Release, was just released November 4, 2021 by FOREVER. 

About her artistic process, Michelle says, “the words often speak first” and then she pairs the quote or verse she finds particularly inspirational with a photo or piece of art that evokes those same feelings. “It’s the blending of both that helps tell the deeper story – words alone are not enough.”  Michelle’s tag line, Simply Done. Simply Digital., speaks to the understated but powerful art she creates which can be shared more quickly and with a larger audience due to its digital process. 

Founder and CEO of FOREVER, Glen Meakem, said, “We salute Michelle as an artist, a businesswoman, a mom, and a role model. We at FOREVER are inspired by her strength and passion and we are proud to showcase her art as a part of the FOREVER family of digital artists.”

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About Michelle Shefveland, LLC Founder/Creator, Michelle Shefveland, has loved photography, illustration, paper and fiber arts since her teen years, which evolved into a career as a graphic artist, photographer, and writer. She has an affinity for nature photography and richly textured collage, evident in her artwork that comprises most of her Simply Digital product line. Michelle strives to design beautiful products with which others feel inspired to create their own stories and art, and she is passionate to empower and teach others the exciting possibilities of digital art tools. On the writing side, she authored the book Scrapbooking the Digital Way, for Jasc Software/Corel, and contributed articles for Stampington’s Digital Workshop column in Somerset Memories Magazine for 10 years. Michelle holds a B.S. degree in Computer Information Systems and has over 15 years of experience in the information technology and printing industries. Visit her photography site, ClickArtistry, for a look into her life behind the lens. Family and faith are the highlights of her life – Michelle and her husband of 34 years, Kris, have three grown children and a new grandchild. They reside in St. Cloud, MN. 

Forever, Inc. offers the only complete and permanent memory keeping service that people can trust to share and preserve their family memories. The Company offers FOREVER Storage®, content organization, sharing services, succession planning, and metadata preservation at It also offers media conversion services, digital art, design software, and printing. FOREVER guarantees that the memories stored with FOREVER Storage will be preserved, protected, and available for the clients’ lifetime plus 100 years, with a goal of many generations beyond.

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